It’s easy to equate creative endeavors with narcissism when they’re not your own. Who hasn’t eye-rolled past their share of “shameless” self-promotion? While it isn’t always the most instructive or enjoyable pastime to read about someone else making themselves more famous, a lot of that broadcasting likely involves plenty of shame, or at least reticence, realism, and other nuanced feelings that are somehow less satisfying to imagine than delusional love-me ones. An affinity for creative expression doesn’t foretell an affinity for self-promotion—the former is, after all, often deeply personal, solitary work—but for those bent on a career tied to their creative enterprises, that aspect is a real after-the-fact requirement to be wrestled with.
Some do it more gracefully than others: The writer Gabriel Roth has a separate Twitter account called Gabriel Roth’s Ego, where he retweets praise for his recent book, “The Unknowns”, an account he keeps separate from his personal one (@gabrielroth, to date, has over 1,700 followers to his ego’s 37). “It totally fails as a promotional strategy,” he says. “But that’s the point: no one wants to read all the nice things people say to you.” Continue reading